Sunday, March 31, 2013

Target Not Tweens--VS

Victoria's Secret issued this response on March 25, 2013, on their facebook page:

In response to questions we recently received, Victoria's Secret PINK is a brand for college-aged women.  Despite recent rumors, we have no plans to introduce a collection for younger women.  "Bright Young Things" was a slogan used in conjunction with the college spring break tradition.
I hope that puts parents at ease...Hope they know that when their girls leave for college and are all alone. away from family support that they are pressured from Victoria's Secret to appear a "sexy" and desirable "thing" .  When they want to emulate grown-ups they want to be objectified?  "Campaigns like this encourage girls to think of themselves as objects and not as full-fledged humans with ideas and feelings," says Udall-Weiner, a Santa Fe psychologist.  I can't even count the number of times "sexy" or "very sexy" appears on their advertisements.  

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