Sunday, February 26, 2012

Billboard House

Mendoza at the Hostetler home
A Buena Park (Calfornia) home has donned a neon green and orange painted exterior as an advertisement for the marketing firm Brainiacs from Mars. In return, the firm pays the mortgage for the house as long as the Hostetlers, the owners, are willing to sport the advertisement.  

Full front view
Romeo Mendoza, CEO of Brainiacs from Mars, has had to remove the 9 foot long company sign from the top of the garage along with the Facebook and YouTube signs immediately after the photo shoots because they violated city zoning regulations.  Mendoza thinks the colors alone will serve the purpose. He hopes to paint a 1000 more, if the idea gains popularity. Right now he is advertising his own company.  Brainiac From Mars  screened 40,000 applications to choose this particular house.
Brainiacs from Mars Facebook page is filled with pictures of houses posted by hopeful homeowners. Says Debra Carter, "I'm going to dream of yellow, green, and orange. Visualizing my home in these colors every day since I put in my application and keeping my fingers and toes crossed. I am open to any shade of any color any time!"

Companies will now speak to us in colors.   Remember, orange and green is for Brainiacs from Mars. Each company will represent a color and in time will test our memory. Who'd have ever thought that advertising would keep Alzheimer's away...The idea may catch on.  I like how it helps people keep their homes but I certainly wouldn't want to live on a street that looks like Munchkin land,

Munchkin Land


Las Vegas

or Las Vegas at night time all the twenty-four hours long.


"The World is too much with us", complained the poet Wordsworth in the 19th century.  We can feel its intrusion now more than ever into our private lives. The situation may be unavoidable but what's next?  Advertising in our textbooks? Or is that already here?

Sunday, February 12, 2012

Go JC Penney!! Go to JC Penney

Ellen DeGeneres
I've always shopped at JC Penney: I like their merchandise and I like their prices.  Now, after they firmly supported Ellen DeGeneres as their spokeswoman, I am proud to be shopping there.  A conservative group called "One Million Moms" objected to Ellen DeGeneres because she is gay. They claimed that hiring her would promote "immoral" values.  If you look on their site, they are objecting to Macy's "two groom" advertisement as well.  I hope they can find other places to shop. OMM  is confusing "traditional values" with bigotry and prejudice.  They would learn a lot more from the organization called Million Moms Challenge which raises awareness to promote healthy mothers and children all over the world.  Unfortunately, the worthy Million Moms Challenge organization got a lot of hate mail from confused Ellen fans.
On "CBS This Morning," Thursday (Feb 2, 2012), JCPenney chief executive officer, Ron Johnson, said the company "shares the same values" as DeGeneres and that the decision to have her as a spokesperson was a "no-brainer."
 And what does Ellen say about this? "They[OMM] wanted to get me fired, and I’m proud and happy to say that JCPenney stuck by their decision to make me their spokesperson. Which is great news for me because I also need some new crew socks. I’m really going to clean up with this discount.”