Its slogan--"Life is short. Have an Affair"
This company's aim is to put some romance back into a guy's life. Is it aimed at pleasing men? All the adverts display women in various forms of undress and so, although the company professes to cater to both sexes it seems to lure men to beautiful sirens.
People are sure it is a scam. Why? Because the same women appear in the database of several online dating services. Excuse me? You are having an affair and you think you are being scammed? Life is Short, alright. Just wait till your wife finds out.
People are too idle. If they have money and are looking for things to do, they should go to help at the nearest homeless shelter, the Boys and Girls Club of America, or volunteer to be tutors and mentors. Its a shame that they want to indulge in behaviour that will only lead to hurting those closest to them and its a shame that there are avenues for them to do it. The CEO and the founder of the company, Noel Biderman says "Some people say it (the extramarital dating service) promotes promiscuity. But if you don't do it, you get behavior that's way more harmful to society. Infidelity has been around a lot longer than Ashley Madison." With this kind of logic, maybe he is doing well to steer the scum from voluntary work--the kind of work that needs dedication and self-sacrifice. Biderman would not know anything about such work either. The world would be safer without them.